This is the new democracy. Barack Obama was elected and re-elected President of the USA and announces via Twitter and e-mail its supporters even before the official discourse.
Obama tweeted a photo with his wife while they are embracing these simple words: “Four more years” [Trad. “Yet four years”].
The tweet immediately became the most retweeted tweets of all time.
Immediately after Obama sent an email to its employees with the subject “How this happened” [Trad. “How did it happen”]; in the text of the email read:
"I want you to know that this wasn't fate, and it wasn't an accident. You made this happen. "
[Trad. “I want you to know that what happened is not due to chance. You've done so that it could happen”]
The use of digital channels (Twitter ed email) per fare questo genere di annunci così importanti come the election of U.S. President evidenzia come la technology is removing barriers between political leaders and citizens.
There is no more need to wait for the television networks interrupt transmissions to make the announcement.
A tool such as Twitter puts it in the hands of politicians a tool of great power to spread the news. This power is then transmitted to the users themselves, and through the re-tweet can amplify the news to all their contacts. It is to trigger a process “viral” that's going to hit a number of users exponentially.
Here is the text of the email sent by Obama to its employees, immediately after having confirmation of re-election:
From: Barack Obama email@example.com
Date: Tue, Nov 6, 2012 at 8:41 PM
Subject: How this happened
I'm about to go speak to the crowd here in Chicago, but I wanted to thank you first.
I want you to know that this wasn't fate, and it wasn't an accident. You made this happen.
You organized yourselves block by block. You took ownership of this campaign five and ten dollars at a time. And when it wasn't easy, you pressed forward.
I will spend the rest of my presidency honoring your support, and doing what I can to finish what we started.
But I want you to take real pride, as I do, in how we got the chance in the first place.
Today is the clearest proof yet that, against the odds, ordinary Americans can overcome powerful interests.
Theres a lot more work to do.
But for right now: Thank you.