Starting from 24 February 2016 Facebook has introduced the reactions: six new icons created specifically to interact better with friends ' posts, revealing the feelings that we have tried reading the post.
You know exactly how they work these new six icons?
The famous “I like”, After over a year of testing the sociological, proved insufficient to better express our degree of liking on a news or event shared on Facebook.
Last year we told you about the possibility that Facebook was considering, with respect to the possibility of introducing the button “I don't like it” and any consequences that would bring this button especially for marketing purposes. Consider for example how a ’ company could exploit the imbalance between “I like” and “I don't like it” on its own sales campaign. Read our article “I don't like "on Facebook: Zuckerberg thinks better!” For more information.
In fact Facebook has refined the ability to make judgments, introducing ben six States d ’ mind with which the user can ’ “hone” your own “like”.
Consider for example when a person publishes a news story or a sad state such as “I broke up with my boyfriend” or “Many victims in ’ attack in Paris”: We used to put a “like” not to express our appreciation for the ’ event… but for “support” to the person.. to do understand we had read and “We had a heart” l ’ happened. Thinking about it though “I like” It was not the right message that we supplied.
For this Facebook has introduced the “Reactions” (translated from ’ English) that should be agreed as “feelings” that flank the old “like” without replacing it, and in particular are: Love (love), Haha (fun), Wow (surprise), Sigh (displeasure) or Grr (anger):
Each of these feelings We can express is still counting “like” a post: If a post he had for example: 4 like, 3 Ahah 6 Grrr would still have 13 like, but you can see what feelings he stirred.
At the bottom of the post, where we used to see the number of like, We will now have a summary of “reactions” that sparked recent posts, with a contatore indicating the number of “reactions” the post has collected (simple like including).
Here is an example for interpret the new Facebook reactions on a post appeared on the Bulletin Board:
This post received 555 “reactions” including simple I like “like“, love “love” and anger “Grrr“:
Clicking on the reactions we can get a detail of the reactions, that will lead us to understand if people have appreciated it or not the post. In our example:
the post has stirred:
- 476 simple like (for these early times, many users have not yet learned to use the reactions or laziness have simply clicked “like” without expressing a real reaction)
- 64 feelings of love
- 12 feelings of anger
- 3 feelings of sadness
- 2 feelings of fun
Also, for every single person we could figure out each which sentiment he stirred, watching the little icon of ’ reaction in the lower right corner of the picture of user ’:
Easy is not it?
If the reactions on Facebook they were used by all correctly, We might know without fail, what do people think about d ’ eye on certain topics.
From Facebook reactions were therefore excluding: the smiley “I don't like it” evaluated at first from Facebook but then excluded to avoid sowing negativity on Facebook especially against ads or commercial post and the smiley face “Yay!” (“Yay”) because after the first tests conducted by Facebook didn't have a unique meaning in various parts of the world.
Although there is no button “I don't like it” You can still express your disdain for a post using the reaction “anger”: an official of a restaurant promotes your own room where you got terrible? Express anger over a comment, and the message will come very directly to the whole community!
How to express feelings and reactions on Facebook?
And’ can express their reactions very easily with both PCs and mobile.
To Express reactions on Facebook from browsers for pc or mac simply leave your mouse a few seconds over the classic button “I like” to see a popup containing reactions:
To Express reactions on Facebook from mobile iPhone or Android app Instead, simply hold down the button for a few seconds “I like” to see appearing the same popup.
From mobile icons are animated too (for example, the heart of “love” pulses).
Sammi Krug, product manager of Reactions of Facebook said, Commenting on what he calls “a big change” for Facebook: “People log on to Facebook to share every kind of history – to be happy or sad, funny or provocative. We noticed that but they would be happy to have new ways to express your feelings”.